disk packs) and then added peripheral equipment for IBM mainframes. Memorex started by first selling computer and video tapes, then added other media (e.g. The tape was played back and the recording also broke the glass, asking "Is it live, or is it Memorex?" ![]() In the commercials she would sing a note that shattered a glass while being recorded to a Memorex audio cassette. Memorex entered the consumer business in 1971 first with its "shattering glass" advertisements and then with a series of famous television commercials featuring Ella Fitzgerald. ![]() ![]() Established in 1961 in Silicon Valley, Memorex is today a consumer electronics brand of Imation specializing in disk recordable media (CD & DVD Drives), travel drives, flash storage, computer accessories and other electronics.
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